Project Description

Project Brief

In one of our first projects for Isaiah Hankel’s team, we provided complete Infusionsoft strategy execution and support for a membership site launch for his brand, Cheeky Scientist Association. CSA is a private membership site to help PhDs in science fields transition to industry jobs.

DATE

May 2017

CLIENT

Isaiah Hankel

PROJECT TYPE

Membership Site “Launch”

Deliverables

Full Cycle Marketing’s team implemented strategy for the launch, formatting, testing and copy editing nearly 50 emails across five campaigns, many of which were emails in an outdated format in Infusionsoft that needed to be reformatted in for mobile responsiveness. We also set up Infusionsoft integrations with third party apps including ClickFunnels and Memberium.

Marketing Strategy
Funnel Development
Editorial

Technologies Employed

  • Infusionsoft

  • Memberium

  • PlusThis

  • LeadPages

Results

Membership grew 20% with this launch with a 1.9% conversion rate – right on par with industry averages.

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