Your content should offer an aspirational identity and invite your customer to identify with and step into it. Everyone wants to be taken some place better -- to something better and bigger than themselves.
A PLF style launch gives you an avenue to connect with your prospects and deliver real value. You have a solution that will help your prospects. By using triggers, you can cut through the marketing fog, and help them connect to the idea that there is an opportunity for change or transformation if they take action.