Project Description

Crazy Sexy You

Project Brief

Crazy Sexy You is a 21-day total wellness program from New York Times best-selling author, wellness activist and cancer survivor Kris Carr.

This initial launch was a traditional PLC-style launch with a self-assessment quiz to kick it off and then three training-style videos, followed by a week-long cart open period.

DATE

August 2016

 

CLIENT

Kris Carr

PROJECT TYPE

Product “Launch

 

Deliverables

Full Cycle Marketing’s team implemented all Infusionsoft support for this launch, including a strategy for re-engagement as needed with the goal of high retention / low refund rates. We set up a comprehensive affiliate system through Infusionsoft in support of the more than dozen affiliates participating in the launch.

Marketing Strategy
Funnel Development
Affiliate Setup

Technologies Employed

  • Infusionsoft

  • PlusThis

  • Memberium

Results

The launch exceeded expectation of desired opt-ins and boasted an above industry average conversion rate.

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