Project Description

Project Brief

Ruth Soukup’s Elite Blog Academy was created for bloggers and aspiring bloggers who want to know exactly what steps they need to take their platforms to the next level. Since EBA first launched in 2014, she’s had more than 3,000 people purchase her course on how to grow a successful, profitable blog.

As an ongoing client with Full Cycle Marketing, Ruth approached us to launch her third iteration of the course — her biggest and best yet. We built the technology to support the promotion of the launch and course delivery.


February 2017


Ruth Soukup


Membership Site “Launch


Full Cycle Marketing’s team implemented strategy for the launch, which included a pre-sale campaign in December 2016, the full launch in February 2017, which included an upsell and payment plans, and the course onboarding for purchasers. We set up Infusionsoft integrations with third party apps including ClickFunnels and Memberium and created an analytics dashboard through Graphly to monitor the performance of the launch. We also installed our Total Billing Automation Solution for payment plans, credit card declines and expires.

Marketing Strategy
Funnel Development

Technologies Employed

  • Infusionsoft

  • Memberium

  • PlusThis

  • LeadPages


We were so thankful to be a part of this historic EBA launch. This was EBA’s first 7-figure launch and more than 1300 members were added to the community.

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